On a personal note, I enjoyed laughter while having lunch with a friend as she accidentally discovered that her fork and knife were magnetic and she could attach them! I had never seen something like that before and was motivated to take a picture. Next, I said, ‘My next blog topic will be concerning magnetic communication, which is the differentiator for business growth! ’ And of course, she had fun playing with the silverware until the food arrived.
Magnetic Communication is the Differentiator
Apply Magnetic Communication
Some readers may wonder how one can liken magnetic silverware to business conversations? ! The underlying theme is to attract enough interest to motivate requests for learning more instead of pushing a presupposed need, as most do on sales calls.
Long ago, before training was available to me, I enjoyed laughter and story-sharing with prospective clientele, as I didn’t know anything about what I was to sell. However, ‘the good times together’ was akin to a magical attraction as the stories plus laughter attracted much interest.
The people involved in the fun-filled conversations asked that I let them know what I was selling because the CEO was upset about our good times together, as they were potentially wasting valuable time. But that ‘magic’ of our conversations proved to be hardly a waste of time on either side. The laughter relaxed everyone’s nerves, plus attracted the desire to work together on both sides, akin to magnetic attraction. Next, the good times led to significant sales, whereby no one could fire any of us from our jobs.
Story Sharing
Imagine being a prospective client who needs to listen to several different salespeople doing their best to persuade you to purchase their products and services. Moreover, consider how you might feel if they were ‘pushing’ a product that’s beyond your expertise. Would you feel disengaged, by chance? Now imagine a new representative asked questions of you upfront, such as, ‘What caught your interest to take time for a call with me today? ’ It becomes your turn to talk. Typically, this style relaxes each conversation and can momentarily go off track to enjoy sharing a humorous related memory.
Conversational Magnetic Attraction
Now it’s time to imagine yourself as the person needing to speak with up to five different vendors to fulfill a need you may have. Who do you believe will instigate magical attraction – the serious type, someone showing off their prowess, or a relaxed individual willing to share past good and poor experiences, encouraging laughter?
Unrealistic Conversations that Detract Interest
Another reason many representatives forego interest from the start of a conversation with a new prospective client is that they omit the ‘getting to know you’ phase upfront to dive into the concept of, ‘here is what I’m selling that you undoubtedly need,’ attitude. ’ Typically, the conversation ends before the depth of learning ‘why’ it’s worthy of serious conversation can take hold.
Learn to Magnetize Interest in Offerings
Upfront, a sale is never to be about what it is we are selling, whether it’s ourselves on an interview, or a service or product that we represent. Being seemingly magical with the ability to magnetize attention is to be simple. The challenge for most representatives is to learn to turn the conversations almost upside down by not making oneself front and center but putting full attention on the prospective client to address their needs, wants, and desires, but before doing so, let them speak personally to hear more in-depth revelations and realize a broader spectrum of need.
Conclusion: Magnetic Communication Is the Differentiator for Business Growth
By working accordingly, prospective clients generally feel flattered and take delight in sharing their thoughts to gradually and confidently reveal what they believe they need and desire. Ultimately, done well, your questions and listening skills become the magnetic communication attraction strategy that becomes the differentiator for business growth.
